blogging terms

The first time I heard about blogging I was in college back in 2001 (yea I’m showing my age).

As far as I knew it was just a bunch of people publishing their personal diaries online or writing short stories.

Blogging was definitely not something that I thought people could make money from or something that was very technical.

It seems that I was wrong on both fronts.

There are people making money from blogging and there are a LOT of technical terms that exist in the blogging world.

Honestly, as a new blogger, all of the technical jargon can be confusing and overwhelming.

It’s easy to get overwhelmed by the sheer mass of information and the many things you need to do to get your blog up and running before you can even think about making money from it.

If you are like me and you are still struggling to figure out the technical lingo.

Here are my top 13 blogging terms that every new blogger should know to help them set-up and grow their blog.

Top 13 Blogging Terms Every New Blogger Needs To Know

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1. Self- Hosted Website vs 2. Hosted Website

I can’t tell you how many hours I spent pouring over the differences between a self-hosted website and a hosted website.

A Self- hosted website is a website that has its own dedicated server.

Most of us don’t have our own servers, we pay companies that have servers, like Bluehost, SiteGround, etc to host our website.

It’s like buying a house you buy a plot of land (host company) and you build your house (website) on it.

Hosted websites are sites that are hosted on another platforms servers and are usually free.

Think,,, etc.

These companies usually offer a free website for you to use and build. In order to customize your website you have to pay for upgraded services.

In keeping with our home analogy a hosted site is like renting a home, you don’t own the land or the house, just the stuff you put in it.

You can decorate the house how you want, but there is always the possibility that you can be evicted from your home at any time.

3.Domain Name

Your domain name is your sites websites address it’s usually followed by .com, .org, .blog, etc.

For instance, my domain name is

When you sign-up for hosting you usually get a a free domain name.

You can also purchase a domain name from a domain registrar like

4. Sub- Domain

A sub-domain is what you get when you sign up for a free blogging service. In short, it’s a domain that’s part of another domain.


These domains are great for hobby bloggers, but if you want to be taken seriously or seen as a business you need a domain name.

5.SEO (Search Engine Optimization)

SEO is the process of using keywords and other strategies to improve your rank in search engine results for free.

6.SERP (Search Engine Results Page)

Basically, the SERP is the results page that shows up when you search for something on the internet.

Every blogger’s goal is to show up in the number one spot in SERP or at least the top 10.

7. Keywords

Keywords are specific words that you use in your blog to help search engines figure out what your content is about.

Keywords are important for SEO and help you rank on search engines.

For this post, the keyword would be blogging.

8. Long-Tail Keywords

As a new blogger, it can be hard to rank for popular keywords like blogging.

Long-tail keywords are more specific and consist of three to four words.

These are usually easier to rank for.

Ex: blogging to make money, blogging for beginners


Is a piece of software that you can download and adds a specific new feature to your website.

For example, the YOAST SEO plugin helps you improve your blog post and improve your rank in search engines.

10.Lead Magnet (Opt-in, Freebie)

There are many names for your lead magnet, but they’re all the same thing.

It’s something that you give away to your subscribers for free in exchange for their e-mail address.

Ex: Printable checklists, planners, e-books, courses, etc.

11. ESP (Email Service Provider)

The ESP is the email service that you use to send e-mails to your subscribers.

Most of these services have forms that you can embed in your website to collect e-mail addresses and automatically send your freebie to your subscriber, called automation.

As a new blogger, you may want to start with a free ESP like MailerLite or MailChimp.

I currently use MailerLite and I love it. It’s user-friendly and you get 1,000 free subscribers.

If you are looking for a paid option you can use ConvertKit, which most of the bigger bloggers recommend.

12. Affiliate Marketing & 13. Affiliate Links

Affiliate marketing is just one of many ways that you can make money from your website.

Bloggers can earn a commission for recommending products to their readers. You get paid by putting affiliate links into your blog post.

These links have tracking codes that allow the company to track visitors from your site.

If they purchase the product you get paid a small commission (percentage) of the purchase price from the company.

Final Thoughts

These are my top 13 blogging terms that all new bloggers should know.

Understanding these terms will definitely help you navigate your new life as a blogger.

Now it’s your turn.

Are there any blogging terms that I missed? Tell me in the comments section.

As always don’t forget to like and share this post on social media.

Until Next Time,